Forms that people finish.
FormFlow is a form builder where you edit the page itself. Set the type, color and media, branch on answers, and read the results in one place.
Make it look like your brand, not a form.
Pick any Google font, build a gradient, drop in a wallpaper or a video, and choose how an image sits beside each question. Every change shows up on the canvas as you make it.
- Editorial
- Midnight
- Gradient
- Plain
Edit the question where it sits.
Click a title, a description or a choice and type. The outline on the left reorders by drag. The panel on the right holds what the canvas cannot: validation, media, buttons and branching.
- Welcome and ending screens are first-class
- Undo and redo, autosave, and conflict handling
- Preview through the same renderer respondents use
- Command menu and keyboard shortcuts everywhere
- If Budget is under 500jump to Starter plan page
- If Team size is more than 50show Contact sales
- If Role is Studentend with Student discount
Send people where their answer points.
Write rules from the question they belong to: if the answer matches, jump, show, hide or end. Add scoring for quizzes, calculated fields for quotes and Stripe or PayPal when a form needs to take payment.
See what happened after you shared it.
Responses, drop-off by question, sources and quality flags. Values that are counted are labeled measured; inferred ones are labeled estimated. Export or schedule reports whenever you like.
An API for everything you can click.
A versioned REST API, a TypeScript SDK, signed webhooks, OAuth apps, an embeddable SDK and an MCP server for agents.
Read the docscurl https://your-domain/api/v1/forms \
-H "Authorization: Bearer ff_live_..." \
-H "Content-Type: application/json" \
-d '{ "name": "Customer intake", "templateId": "lead-qualification" }'